When a persuasive message attempts to change our attitude toward something by associating it with positive or negative cues, it is using the __________ route.

Question

Quizplus · Accepted Answer

The peripheral route of persuasion involves focusing on cues such as attractiveness, credibility, and emotions rather than using logical arguments to change attitudes. Associating something with positive or negative cues would fall under the peripheral route of persuasion.

When a Persuasive Message Attempts to Change Our Attitude Toward