Joshua was a psychology major in college, and now he works for an ad agency. His boss tells him to create a type of ad that would be most believable. Joshua remembers from General Psychology 101 that
A) giving a direct, one-sided appeal to the consumer is best.
B) one-sided appeals never work.
C) two-sided appeals always work.
D) two-sided product claims are the most believable.
Correct Answer:
Verified
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