Tim feels that he has worked very hard to get his promotion. However when his last sales pitch did not end up in a sale he attributed the failure to the fact that the company he was "pitching to" was having financial difficulties. Tim's behavior is an illustration of __________.

Question

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Tim's behavior is an illustration of the self-serving bias, which is the tendency to attribute one's success to internal factors (such as one's own abilities) and one's failures to external factors (such as luck or circumstances beyond one's control). In this case, Tim attributes his lack of success in the sales pitch to the financial difficulties of the company he was pitching to, rather than considering whether he himself could have done anything differently or made a better sales pitch.

Tim Feels That He Has Worked Very Hard to Get