The central route of persuading one's attitude inspires thoughtful consideration of arguments or evidence.

Question

Quizplus · Accepted Answer

The central route of persuasion involves appealing to the rational and logical side of the audience, encouraging them to thoughtfully consider arguments and evidence presented in a convincing manner. This differs from the peripheral route of persuasion, which relies on superficial factors such as attractiveness, popularity, or emotional appeal to sway attitudes.

The Central Route of Persuading One's Attitude Inspires Thoughtful Consideration