Lack of social comparison was a factor contributing to why people complied in the Milgram studies.

Question

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In the Milgram studies, participants were isolated from each other and could not see or hear each other, which reduced the likelihood of social comparison and conformity to others. This isolation may have contributed to why people complied with the experimenter's commands to administer electric shocks to a seemingly unwilling participant.

Lack of Social Comparison Was a Factor Contributing to Why