Aligning complementary businesses and allowing companies to expand across the entertainment industry is known as ________.

Question

Quizplus · Accepted Answer

Horizontal integration involves aligning complementary businesses that operate at the same level of the value chain. This allows companies to expand and diversify within the same industry, and can lead to economies of scale, increased market power, and other benefits. Expansion integration and diagonal integration are not commonly used terms, and negative integration typically involves divestment or restructuring rather than expansion.

Aligning Complementary Businesses and Allowing Companies to Expand Across the Entertainment