The Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) identify _____ and _____ as two constructs that contribute to the explanation of behavior.

Question

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The TRA and TPB both identify attitude and subjective norms as two of the key constructs that contribute to explaining behavior. Attitude refers to a person's positive or negative evaluation of a behavior, while subjective norms refer to the perception of social pressure to engage in or avoid a behavior based on the opinions of important others in one's social network.