A community's social norms may create a psychological barrier that prevents individuals from performing a beneficial health behavior.

Question

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Social norms are the unwritten rules and expectations that guide behavior in a community. If these norms discourage or stigmatize a particular health behavior, individuals may feel pressure to comply with the norm rather than engage in the behavior, even if it is beneficial for their health. This can create a psychological barrier to performing the behavior.

A Community's Social Norms May Create a Psychological Barrier That