Johnson ran for election in 1964 advocating a "mandate for change," which he dubbed the

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Johnson's platform in the 1964 election was focused on his vision for a "Great Society," in which the federal government would take a more active role in promoting social welfare, civil rights, and economic prosperity. This slogan became the centerpiece of his campaign, and he won a resounding victory over Republican nominee Barry Goldwater.

Johnson Ran for Election in 1964 Advocating a "Mandate for Change