Behavioralists criticize location theory because it fails to describe what decision makers actually do.

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Behavioralists argue that location theory is based on overly simplistic assumptions about decision-making and fails to account for the complexities and nuances of real-world decision-making processes. They advocate for a more nuanced and multi-faceted approach that takes into account the psychological, social, and cultural factors that influence location decisions.

Behavioralists Criticize Location Theory Because It Fails to Describe What