If a company purchases Godiva chocolates as gifts for its employees and has Godiva mail them directly to the recipient,the company is engaged in B2B2C.

Question

Quizplus · Accepted Answer

B2B2C refers to a business model where a company sells to another business, which then sells to the end consumer. In this scenario, the company purchases Godiva chocolates as gifts for its employees (B2B) and has Godiva mail them directly to the recipient (B2C), making it a B2B2C transaction.

If a Company Purchases Godiva Chocolates as Gifts for Its