Organizations that conduct some e-commerce activities,usually as an additional marketing channel,are
A) brick-and-mortar organizations.
B) value-added organizations.
C) pure-play organizations.
D) click-and-mortar organizations.

Question

Quizplus · Accepted Answer

Organizations that conduct some e-commerce activities as an additional marketing channel are referred to as click-and-mortar organizations. This term is used to describe traditional brick-and-mortar organizations that have added online channels to their existing business model.

Organizations That Conduct Some E-Commerce Activities,usually as an Additional Marketing