Travelers using airline Web sites to book their flights directly,without the use of travel agents,is resulting in the reintermediation of travel agents.

Question

Quizplus · Accepted Answer

Reintermediation refers to the reintroduction of an intermediary between consumers and suppliers. In this context, travelers booking flights directly through airline websites are bypassing travel agents, leading to disintermediation rather than reintermediation.

Travelers Using Airline Web Sites to Book Their Flights Directly,without