Marketing by manufacturers and wholesalers along the sell-side of the supply chain best defines

Question

Quizplus · Accepted Answer

B2B marketing refers to marketing activities conducted by manufacturers and wholesalers to promote their products/services to other businesses along the supply chain. It involves selling to businesses rather than individual consumers (B2C marketing). M2W marketing and M2B purchasing are not commonly used terms in marketing.

Marketing by Manufacturers and Wholesalers Along the Sell-Side of the Supply