The tangible cost of many social commerce projects can be very low,but the total cost can be very high due to the cost of the risks that may materialize.

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Tangible costs may include things like website design, hosting fees, and marketing campaigns, which can be relatively low. However, the potential risks associated with social commerce, such as security breaches, fraudulent activities, and negative customer experiences, can result in much higher costs for a business. Therefore, the total cost of social commerce projects can be significant even if the initial tangible costs appear low.

The Tangible Cost of Many Social Commerce Projects Can Be