A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes
A) mobile marketing.
B) social marketing.
C) electronic enterprise.
D) social justice.

Question

Quizplus · Accepted Answer

Social marketing is a strategy that combines social policy and marketing practices to promote behavioral changes within a specific target audience. Its goal is to achieve social behavioral goals that benefit society as a whole, such as reducing smoking or increasing physical activity. Mobile marketing refers specifically to marketing efforts that are directed towards mobile devices, electronic enterprise refers to the use of digital technologies to improve business processes, and social justice refers to the pursuit of equal rights and opportunities for all members of society.

A Combination of Social Policy and Marketing Practices to Achieve