As suggested by Jefferies (2008),drivers for selling in social networks include

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All of these options are drivers for selling in social networks. Recommendations and suggestions made by friends can drive sales by leveraging the power of word-of-mouth marketing. Pressure to increase top-line revenue growth can drive sales by using social networks as an additional sales channel. Efforts to improve overall sales productivity can be achieved through more targeted and efficient interactions with potential customers on social media.

As Suggested by Jefferies (2008),drivers for Selling in Social Networks