A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a strategy that focuses on building and maintaining strong customer relationships through personalized interactions and communication. It aims to improve customer retention, loyalty, and satisfaction by providing a seamless and consistent customer experience across all touchpoints. By leveraging customer data and insights, companies can customize their marketing, sales, and service efforts to meet customer needs and preferences, and create long-term value for both the customer and the business. Mobile commerce, social marketing, and social analytics are related concepts, but they do not capture the full scope and objectives of CRM.

A Customer Service Approach That Focuses on Building Long-Term and Sustainable