A major advantage of online market research is the ease in obtaining truly representative samples.

Question

Quizplus · Accepted Answer

Online market research often suffers from issues of selection bias, as those who participate in surveys or studies may not be representative of the broader population. This can be due to factors such as self-selection, incentives, or the demographics of the online population. Therefore, it may not be easy to obtain truly representative samples through online market research.

A Major Advantage of Online Market Research Is the Ease