A popular Internet advertising payment model where advertisers pay their host only when the ad is clicked on best defines

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Pay per click (PPC) is a popular Internet advertising payment model where advertisers pay their host only when the ad is clicked on. This model is also known as cost per click (CPC). The advertiser sets a maximum bid for each click, and the host will display the ad on their site until the maximum bid is reached. PPC is commonly used for search engine advertising and has proven to be an effective way for advertisers to manage their budget and target specific audiences.

A Popular Internet Advertising Payment Model Where Advertisers Pay Their