Single-purpose cards issued by a specific merchant or merchant group that can only be used to make purchases from that merchant or merchant group best describes

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Closed-loop cards are single-purpose cards that can only be used to make purchases from a specific merchant or merchant group. They are not affiliated with a payment network and can only be used at the merchant's own stores or websites. Location-based cards and dedicated cards are not specific types of cards, and open-loop cards can be used at any merchant that accepts the payment network affiliated with the card (e.g. Visa or Mastercard).

Single-Purpose Cards Issued by a Specific Merchant or Merchant Group