In a click-and-mortar business,the allocation of resources between offline and online activities can create difficulties,especially in sell-side projects because the two activities could be competitors.

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In a click-and-mortar business, allocating resources between offline and online activities could create difficulties, especially in sell-side projects where the two activities could be competitors for revenues and market share.

In a Click-And-Mortar Business,the Allocation of Resources Between Offline and Online