Online businesses may be pure play companies or click-and-mortar companies that add online projects,such as e-procurement or selling online,as additional marketing channels.

Question

Quizplus · Accepted Answer

This statement is true. Online businesses can be pure play companies that are entirely based online, or they can be click-and-mortar companies that have physical locations but also use online channels for marketing and selling purposes. Adding online projects such as e-procurement or online selling can be an effective way for these companies to expand their reach and increase revenue.

Online Businesses May Be Pure Play Companies or Click-And-Mortar Companies