Business analytics and data mining provided 1-800-Flowers with all of the following benefits except:
A) More efficient marketing campaigns.
B) Increased mailings and response rates.
C) Better customer experience and retention.
D) Increased repeat sales.

Question

Quizplus · Accepted Answer

The use of business analytics and data mining provided 1-800-Flowers with more efficient marketing campaigns, better customer experience and retention, and increased repeat sales. However, there is no mention of increased mailings and response rates being a direct benefit of these techniques.

Business Analytics and Data Mining Provided 1-800-Flowers with All of the Following