What was the most important service provided by Harrah's Total Rewards program?
A) It provided Harrah's with a vast collection of high volume, real-time transaction data about its customers and their behaviors.
B) The program served to reward customers with cash for their gaming.
C) The program served to reward customers with comps for their gaming.
D) Opulent accommodations and surroundings for loyal customers.

Question

Quizplus · Accepted Answer

The most important service provided by Harrah's Total Rewards program was the vast collection of high volume, real-time transaction data about its customers and their behaviors. This data allowed Harrah's to understand its customers better, personalize marketing efforts, and improve the overall customer experience.

What Was the Most Important Service Provided by Harrah's Total