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The Three Major Participants in the Advertising Process That Work

Question 56

Multiple Choice

The three major participants in the advertising process that work individually and collectively to encourage truthful, ethical, and responsible advertising are:


A) advertisers, advertising review boards, and the cable operators.
B) creative boutiques, copywriters, and consumer panels.
C) consumer panels, advertisers, and agencies.
D) advertisers, advertising agencies, and the media.
E) advertisers, the government, and the television networks.

Correct Answer:

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