Which of the following is the best example of the use of puffery in advertising?
A) A bank advertises free checking with a minimum balance of $1,000.
B) A tire manufacturer advertises a 50,000-mile guarantee for its tires.
C) A manufacturer of premium chocolates claims that it makes the finest chocolates in the world.
D) A popular shampoo brand advertises that it has been proven to be effective in preventing dandruff.
E) A provider of courier services advertises guaranteed overnight delivery servicE.In the above scenario, the manufacturer of premium chocolates claiming that it makes the finest chocolates in the world is using puffery in advertising.Puffery has been legally defined as "advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts."
Correct Answer:
Verified
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