The key elements in the Federal Trade Commission's (FTC's) definition of deception are that the representation, omission, or practice must be likely to mislead the reasonable consumer and that it must have:

Question

Quizplus · Accepted Answer

The key element of materiality is essential for the representation, omission, or practice to be considered deceptive according to the FTC's definition. It states that the misrepresentation should be significant enough to influence the consumer's buying decisions about a product or service. Selective exposure and retention refer to the cognitive processes of consumers and are not part of the FTC's definition of deception. Puffery refers to exaggerated advertising claims and is not considered deceptive in the eyes of the law. Peripheral importance is not a key element in the FTC's definition of deception.

The Key Elements in the Federal Trade Commission's (FTC's) Definition