Under the Wheeler-Lea Amendment, the Federal Trade Commission (FTC) is empowered to stop an advertiser from making a specified claim within 30 days and prohibit the advertiser from engaging in the objectionable practice until after a hearing is held. This is known as:

Question

Quizplus · Accepted Answer

The described process, where the FTC can quickly stop an advertiser from making a claim and prohibit the practice until a hearing, is referred to as a "cease-and-desist order." Choice A, a "consent order," is an agreement between the FTC and the advertiser to stop certain activities without going to court. Choice B, "injunctive power," refers to the authority to issue an injunction (court order) to stop or prevent an activity. Choice D, "corrective advertising," is a remedy that requires an advertiser to issue new advertisements counteracting previous deceptive claims. Choice E, "advertising substantiation," refers to the requirement that advertisers have reasonable evidence to support claims made in advertising.

Under the Wheeler-Lea Amendment, the Federal Trade Commission (FTC) Is