Since imports take a larger share of the domestic market for many products, it has become increasingly important for U.S. companies to:

Question

Quizplus · Accepted Answer

With imports taking a larger share of the domestic market, it is important for U.S. companies to adopt an international marketing orientation which will help them to compete globally and tap into international markets to offset the domestic competition. This involves understanding foreign market needs, customs, and preferences as well as adapting products, pricing, promotion, and distribution strategies to effectively reach target markets abroad.

Since Imports Take a Larger Share of the Domestic Market