_____ is the most visible as well as the most culture bound of a firm's marketing functions.

Question

Quizplus · Accepted Answer

Promotion is the most visible and culture-bound marketing function because it involves advertising, sales promotion, personal selling, public relations, and direct marketing, all of which are highly visible to customers and influenced by local cultural norms and customs. Pricing, product development, distribution, and inventory management are also important marketing functions, but they may be less visible and less influenced by local culture.

_____ Is the Most Visible as Well as the Most