A way to gather consumers' opinions of concepts is _____, where consumers in shopping centers are approached and asked to evaluate rough ads via questionnaires, rating scales, and/or rankings.
A)laboratory testing
B)Delphi groups
C)focus groups
D)mall intercepts
E)consumer juries

Question

Quizplus · Accepted Answer

Mall intercepts involve approaching consumers in shopping centers to gather their opinions and evaluate concepts via questionnaires, rating scales, and/or rankings. This method provides valuable feedback on concepts before they are finalized and can help companies make informed decisions about the development and marketing of their products or services.

A Way to Gather Consumers' Opinions of Concepts Is _____