The primary metric used in on-air testing method of pretesting finished broadcast ads is:
A)focus group results.
B)portfolio analysis.
C)recall.
D)reaction.
E)jury results.

Question

Quizplus · Accepted Answer

On-air testing method of pretesting finished broadcast ads primarily uses recall as the metric to measure the effectiveness of the advertisement. This metric allows the advertisers to determine if the ad leaves a lasting impact on the audience's memory and if the message is easily retrievable from memory. It helps to assess if the key message of the advertisement has been conveyed effectively to the viewers.

The Primary Metric Used in On-Air Testing Method of Pretesting