The major advantage of using a tracking study to measure ad effectiveness is:
A)its high level of efficiency.
B)the ease of quantifying other measures.
C)its ability to be tailored to each specific campaign.
D)its timeliness and cost-effectiveness.
E)the speed with which results can be gathered and tabulated.

Question

Quizplus · Accepted Answer

The major advantage of using a tracking study to measure ad effectiveness is its ability to be tailored to each specific campaign. This allows for a more accurate measurement of the impact of the ad on the target audience.

The Major Advantage of Using a Tracking Study to Measure