Community members and customers of a firm are considered external because the firm normally communicates with them in the ordinary routine of work.
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Q11: Publicity is usually perceived as being sponsored
Q12: Publicity, public relations, and corporate advertising are
Q13: Public relations is usually controlled by a
Q14: Public relations is typically a short-term strategy,
Q15: Publicity is always positive and is always
Q17: Ads themselves can be the focus of
Q18: Public relations efforts are often targeted to
Q19: To be used by the press, information
Q20: Since public relations communications are not perceived
Q21: The new role of PR differs from
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