When Alstone Mobile refers to itself as "The good tire people," it is engaging in:

Question

Quizplus · Accepted Answer

"The good tire people" is a positioning statement that Alstone Mobile has made for itself. This statement helps the company differentiate itself from its competitors and establishes its reputation as a producer of high-quality tires. Positioning advertising is used to create a specific image or impression of a brand in the minds of consumers.

When Alstone Mobile Refers to Itself as "The Good Tire