An oil company in the United States develops an advertisement that promotes offshore oil-drilling in the country. The ad states the availability of oil resources and stresses the importance of reducing dependence on foreign oil sources. The ad's goal is to get members of the public to support offshore drilling. This is an example of:

Question

Quizplus · Accepted Answer

This advertisement is an example of advocacy advertising because it is promoting a specific issue or cause, which is offshore oil drilling in this case, with the goal of getting the public to support it. It is not promoting a product or brand, which rules out image advertising or trade promotion. It is also not trying to directly sell a product to consumers, ruling out direct-response advertising. Lastly, the advertisement is not sponsoring an event, ruling out event sponsorship.

An Oil Company in the United States Develops an Advertisement