A major reason for decrease in sales promotion is that customers have become less brand loyal.
Correct Answer:
Verified
Q3: A sales promotion spiral can result when
Q4: Sales promotions are typically not considered a
Q5: Promotion programs cannot be developed to coincide
Q6: Sampling is generally considered the least effective
Q7: One of the most important uses of
Q9: An objective for consumer-oriented promotions is to
Q10: Sales promotion involves some type of inducement
Q11: Sampling through the mail is common for
Q12: The use of newspapers and magazines as
Q13: Sales promotion activities cannot be targeted to
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