Brand equity is also known as:

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Brand equity refers to the value that a brand adds to a company, which includes customer loyalty, recognition, and the ability to command premium prices. It is also known as customer franchise because it represents the ownership and value a company has over its customers through its brand. While customer loyalty is a component of brand equity, it is not interchangeable with it, and brand extension, brand logo, and trademark are separate concepts entirely.

Brand Equity Is Also Known As