Which of the following is a disadvantage of couponing?
A) It can be difficult to estimate how many consumers will use a coupon and when.
B) It discourages initial product trial.
C) It assists in reducing the price of a product only by relying on retailers for cooperation.
D) It assists only in attracting new customers but does not help in retaining existing customers.
E) It may encourage regular users to trade down to inexpensive brands.
Correct Answer:
Verified
Q47: Samples would be an appropriate promotional strategy:
A)to
Q48: In _ sampling, a marketer hires temporary
Q49: The most popular method for distributing coupons
Q50: The oldest, most widely used, and most
Q51: _ coupons are in/on-pack coupons that are
Q53: One of the main types of on-package
Q54: An advantage of coupons is that they:
A)elicit
Q55: An in/on package coupon that is redeemable
Q56: _ is generally considered the most effective
Q57: _ is a common sampling technique for
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