Which of the following statements is true of couponing?
A) Coupons always assist in providing an immediate response.
B) Coupons are often used by consumers who are already loyal to the brand.
C) Coupons are useless when it comes to promoting established products.
D) Coupons are more effective than sampling for inducing initial product trial in a short period.
E) Coupons have an extremely high redemption ratE.A problem associated with using coupons to attract new users to an established brand is that it is difficult to prevent the coupons from being used by consumers who already use the brand.Rather than attracting new users, coupons can end up reducing the company's profit margins among consumers who would probably purchase the product anyway.However, they can help retain users.
Correct Answer:
Verified
Q54: An advantage of coupons is that they:
A)elicit
Q55: An in/on package coupon that is redeemable
Q56: _ is generally considered the most effective
Q57: _ is a common sampling technique for
Q58: Which of the following have the highest
Q60: _ involves a variety of procedures whereby
Q61: Packages of Vinnie's Cornmeal have coupons that
Q62: Which of the following is true of
Q63: Which of the following is a limitation
Q64: Which of the following is a limitation
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents