NapTime Inc., a manufacturer of mattresses, gave away a Sheep plush toy to any customer who purchased a mattress from a NapTime dealer. The toy was only available for a limited period. The plush toy is an example of a:
A) coupon.
B) sample.
C) free premium.
D) rebate.
E) self-liquidating premium.
Correct Answer:
Verified
Q74: Which of the following is true of
Q75: A _ is a promotion where consumers
Q76: Pluto Inc. places a 50 cent-off coupon
Q77: Electronically dispensed checkout coupons:
A)generate impulse buying and
Q78: Yummy Oats cereal included tubes of ToothFairy
Q80: The in-store sampling approach can be very
Q81: A _ is a promotion where winners
Q82: Sweepstakes and contests:
A)are used to move consumers
Q83: Which of the following statements is true
Q84: Bonus packs:
A)offer consumers an extra amount of
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