Spring Supermarket Gives Its Customers VIC (Very Important Customer) Cards

Spring Supermarket gives its customers VIC (very important customer) cards, which give customers additional discounts on certain products and notifications of special, customer-only sales. In addition, customers can accrue points each time they present their cards while making a purchase. These points can be used to purchase cookware, dishes, and other similar hard goods. Spring Supermarket is using a:

A) bonus program.
B) frequency program.
C) customer rewards contest.
D) self-liquidating promotion.
E) subsidized program.