Advertising implemented by retailers and paid for, at least in part, by a manufacturer is called:

Question

Quizplus · Accepted Answer

Vertical cooperative advertising is an arrangement in which the manufacturer of a product provides a portion of the advertising funds to the retailer that carries its product. The purpose of this is to encourage the retailer to feature the manufacturer's product in its ads and promotional materials, and to help defray the cost of advertising for the retailer. This is also sometimes called "co-op advertising."

Advertising Implemented by Retailers and Paid For, at Least in Part