The manufacturer of "Allay" pain reliever offered a free sample of the product to visitors who registered at its website. In this case, the communications objective of the website was to:
A) disseminate information.
B) create a route for disintermediation.
C) create an e-commerce site.
D) stimulate trial.
E) create a brand imagE.The above scenario is an example of stimulating trial through the Internet.Often websites offer electronic coupons in an attempt to stimulate trial of their products.Others offer samples, promotions, and sweepstakes designed to encourage trial.
Correct Answer:
Verified
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A)enables only one-way information flow.
B)is unidirectional.
C)is
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