_____ is an Internet advertising strategy that is based on advertisers' targeting consumers by tracking their website surfing patterns, such as which websites they have visited and/or searches they have made.
A)Search engine optimization
B)Linking
C)Rich media marketing
D)Behavioral targeting
E)Contextual targeting

Question

Quizplus · Accepted Answer

Behavioral targeting is an internet advertising strategy that tracks consumer's website browsing patterns to target advertisements towards them. This method involves gathering information on the user's browsing habits and then presenting targeted ads that are designed to increase the likelihood of the user taking favorable action. This technique is particularly useful in helping to direct advertising towards people who are more likely to be interested in the product or service being advertised.

_____ Is an Internet Advertising Strategy That Is Based on Advertisers