Behavioral targeting can be done by:
A)compiling clickstream data and Internet protocol information.
B)providing regular and content sponsorship in a section of a website.
C)including animation and flash in websites.
D)placing a website higher on a search engine page.
E)employing pay-per-click advertising.

Question

Quizplus · Accepted Answer

Behavioral targeting involves compiling data on a user's online behavior to tailor advertisements specifically to them. Clickstream data and Internet protocol information are key parts of this process, as they allow advertisers to track a user's browsing habits and preferences. Other options like content sponsorship or search engine optimization may help increase traffic to a website, but they do not necessarily involve targeting specific users based on their behavior.

Behavioral Targeting Can Be Done By