In the context of personal selling, which of the following factors is compelling companies to reduce new hires and even cut back on their existing sales forces?
A)Dissuasive medium
B)Poor reach
C)Extensive clutter
D)Limited information
E)Lack of credibility

Question

Quizplus · Accepted Answer

Poor reach is the factor compelling companies to reduce new hires and even cut back on their existing sales forces. With the growing trend towards digital and online marketing, personal selling has become less effective in reaching a wide audience. As a result, companies are relying more on other marketing channels and reducing their investment in personal selling.

In the Context of Personal Selling, Which of the Following