The Florence County Museum called a press conference to inform the public of the need for major repairs to prevent water damage to the museum's collection of primitive paintings. During the conference, the museum representative announced that each family in Florence County and neighboring counties could expect to receive a donation envelope in the mail within the next few days. This is an example of combining direct marketing with:

Question

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The announcement made during the press conference is an example of public relations as it is aimed at informing the public and building a positive image for the museum, while also utilizing direct marketing through the donation envelopes being sent out to families in the area.

The Florence County Museum Called a Press Conference to Inform