Tristan Inc., a manufacturer of consumer appliances, engages in social responsibility activities. In order to solicit funds to charitable organizations, it uses telemarketing to contact its high-income, upscale customers and requests them to make donations. Tristan is using a combination of:

Question

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Tristan Inc. is using direct marketing by reaching out to customers directly through telemarketing, and public relations by engaging in activities that enhance its image and relationship with the public through charitable solicitations.